Nowadays, SEO is a long-term process that involves all relevant aspects of digital marketing. The best way to increase your search engine rankings is by creating useful and meaning full content that addresses the core needs of your audience. If you promote your content across a multitude of social media platforms, you’ll ultimately build a reliable source of organic traffic to your website.
Blogging is a major practice of driving visitors to the website. When you are doing seo you need to be cautious because some strategies that worked early may get penalized now. If you want to build a sustainable web presence then you need to follow the changes of googles algorithm.
As your content gets indexed by search engines the organic traffic flows through your blog.to get more visitors through blogging you can share your blogs in social Medias and other ways are email marketing.
Today I will share five tips to build reliable source of organic traffic to your blog
1) Stop Focusing On Keywords
Over the past few years, google had made the effort to optimize the site more user-friendly for the users when it rolled out humming bird, a smarter search algorithm. That looks for keywords in content. The aim was to focus on meaningful concepts of user search query rather than seeing search queries as strings of keywords. As a result of this google now places value on your content than the keywords it contains. This doesn’t mean that you should optimize your content for keywords. The search engines relies on keywords for some extent to understand the relevance of your content.
Here the key is to focus on creating quality content that provides meaning full and use full information to the audience .Also follow the guide lines by webmasters in creating a page.
2) Share Your Content on Social Media
An estimate of 2 million blogs are posted everyday .One of the best way to do this is by building your brand visibility through social media.
Start sharing your post on trending social Medias like Facebook, twitter, google plus .create a reputation of your blog through social Medias. The more places your website is published the more data google will gather on it.
Creating meaningful content will ultimately improve the user experience of your fans and site .This will help in increasing the traffic engagement on your social media channels in addition to your organic reach. Also helps in gaining backlinks to your site
3) Quality versus Quantity Links
The more links to your website, the better right?
Links are still a determination factors in search engines and rankings, the days of creating thin content and link baiting are over. There are two types of links good and Spam links .Buying backlinks is fast, simple, and cheap nowadays many agencies do that .But proceed with caution, because these practice could lead you to a penalty and potentially ruin your brand and also in search engine rankings. If this happens
You can achieve large number of backlinks in a short period of time
The links that are not relevant to the theme of your site
Linking website with a low domain authority
Link building mind-set has changed from quantity to ‘’quality’ ’This type of techniques can lead to penalization according to googles web spam algorithm (PENGUIN) on 2012 aims at website buying links (bad or good) strictly to boost their google rankings.
4) Promote Your Content to “Earn” Links
If you want to enhance your brand awareness then you need to heavily promote your content. If you don’t have an inbound marketing strategy that will help you in earning links then it will be difficult for you to build a sustainable source of organic traffic.
Figure out who are your audience, and what they are expecting from your content .Your content should directly address these needs and you should create social media content and promote them and to reach in front of audience on regular basis
Earned links are the values that you deliver to the market for ex. If you get a backlink to your site from guest posting on another site that’s technically not unearned link. It’s the result for you time and effort. But when other credible source in your niche links to your website then you have an earned link.
5) Optimize Your Website for Mobile
Mobile has essentially taken over. The mobile friendly update went into effect from April 2015 which levelled the playing field between mobile and desktop users. Google has revealed that majority of mostly searches s comes from mobile devices. So it is very important to make your site mobile friendly and responsive.