User Explorer Introduced by Google Analytics

User Explorer Introduced by Google Analytics

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Google Analytics User Explorer New feature

User Explorer Introduced by Google Analytics.Google analytics comes out with a new feature “User Explorer” which shows individual and anonymized website interactions all in one place. This feature is found under the Audience tab. As of now the beta version has rolled out. This feature offers website owners a chance to explore each individual visitors interactions across their website.

Here is how the feature described in Google’s latest release notes

How User Explorer Reporting works

Google analytics offer new  sets of reporting that allows the user to identify each individual interactions that are done on their website with specific time and date.User Explorer also inherits the existing analytics data such as device category, Acquisition Channel, Acquisition Date, Sessions, Session Duration etc to give this detailed report in a simple manner. This helps to deliver incremental insights and help marketers to achieve valuable insights and also helps to improve and optimize the website. Anonymous client id and user id will be surfed in this report as a part of the release.

Note: Client Id has been blurred For Security reasons

User Explorer Google Analytics

The main user explorer page shows a list of client ids  collected from visitors devices and browsers along with the sessions bounce rate, average duration, revenue, transactions and goal conversion rate. We get all these things in one place which makes us understand and optimize more comfortably. Google analytics shows user activity history and time stamps each site interaction. The client id view can be  filtered by page view, goal, E-commerce or events and individual entry can be clicked for additional data.

Here is the example of  one of our Search Engine Lands visitor

Google Analytics User Report

In this example, we can see the visitor  came through direct traffic on Feb 18-2016 through desktop version. and he landed on the home page on 5:27pm then again visited the site on April-1-2016 on 4:22pm and views some blogs on Search Engine Lands.

Google Analytics users have been wating for this new report for couple of weeks and have called it stunning , exciting and long-awaited .In Twitter one user twetted it could ba a bad news for Marketo, Eloqua and Pardot.

 

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